Look into my I's

The most effective way to deliver a persuasive message or write an effective opinion piece is to minimize - or eliminate - yourself.

That means losing the word "I." The more "I" gets used, the more the reader can lose focus on the message, all in an effort to include the messenger somewhere in the picture.

There is no harm in using I when done sparingly to serve the message. Likewise, if the message is delivered more effectively with a fistful of I's, then so be it. But when I leads to navel gazing, it's time for a rewrite.